Early Life and Education

Shiva was born and raised in Chandigarh, a well-planned city known for its quality education and cultural diversity. From an early age, he displayed a keen interest in computers, problem-solving, and creative thinking. His academic journey began in local schools where he consistently performed well, earning a reputation for being a bright and determined student.

After completing his higher secondary education, he chose to pursue a Bachelor of Computer Applications (BCA), a field that allowed him to combine his interest in software, systems, and logical thinking. During his graduation, he not only excelled academically but also explored emerging areas of technology and online trends, which would later Shape his professional career.

Early Career and Corporate Experience

Following the completion of his BCA degree, Shiva began his professional journey in the corporate sector. He joined Concentrix, a renowned multinational company that provides business services and customer engagement solutions. This initial experience helped him develop strong communication skills, a corporate work ethic, and exposure to real-world business operations.

However, it was during this phase that Shiva began exploring the world of digital marketing more deeply. He was fascinated by how businesses leveraged platforms like Google, Facebook, and websites to reach customers globally. Intrigued by SEO, paid advertising, and content strategies, he immersed himself in learning the fundamentals of digital marketing in his free time.

Transition into Digital Marketing

Recognizing his growing passion for the digital landscape, Shiva made a bold decision to shift his career focus from traditional corporate roles to the fast-paced world of digital marketing. He joined a specialized digital marketing company, where he got hands-on experience with real campaigns, client projects, and marketing tools.

This phase was transformational — Shiva gained practical knowledge in Search Engine Optimization (SEO), Meta Ads (Facebook/Instagram), Google Ads (Search, Display, YouTube), and local business marketing. He worked on diverse projects ranging from small local businesses to growing startups, helping them scale their digital presence through targeted strategies and performance-driven campaigns.

Becoming an Independent Digital Marketer

After acquiring significant experience and mastering various digital tools and techniques, Shiva launched himself as an independent digital marketer and consultant. With a strong foundation in both theory and practical execution, he began offering tailored marketing solutions to clients across different sectors.

Today, Shiva specializes in:

Search Engine Optimization (SEO) – helping businesses rank organically on Google.

Meta Ads (Facebook/Instagram Ads) – creating high-converting paid campaigns.

Google Ads – driving targeted traffic through paid search and display ads.

Local Business Marketing – optimizing Google My Business listings and local reach.

Web Development – designing and developing modern, responsive websites for businesses and personal brands.

Educator and Mentor

In addition to his professional work, Shiva has a deep passion for teaching and mentoring. Drawing from his own experiences, he started training students and working professionals who were eager to enter the digital marketing field. His teaching style is practical, hands-on, and focused on real-world applications.

He has helped numerous learners build their digital skill sets and secure jobs in the industry. Whether it’s through workshops, online courses, or one-on-one mentorship, Shiva is committed to empowering the next generation of marketers with the tools they need to succeed in a rapidly evolving digital landscape.

Mission and Vision

Shiva’s mission is simple: to help businesses grow online and enable individuals to become self-reliant through digital skills. He believes that digital marketing is one of the most accessible and powerful tools for modern entrepreneurship, and he aims to make that power available to as many people as possible.

His long-term vision includes launching his own digital academy, writing a practical guide on digital marketing, and expanding his consultancy to serve businesses internationally.

Personal Values and Work Ethic

Shiva is known for his authenticity, discipline, and continuous improvement mindset. He strongly believes in providing real value to clients and learners alike. His approach is based on transparency, performance, and adapting strategies to each client’s specific goals.

Even outside of work, Shiva enjoys staying up-to-date with the latest trends in marketing, AI, and technology. He also values health, learning, and community — often participating in local business meetups, tech discussions, and knowledge-sharing groups.

Final Thoughts

From a motivated student in Chandigarh to a trusted digital marketing expert, Shiv Kumar’s journey reflects the spirit of modern digital entrepreneurship — built on curiosity, skill, and purpose. Whether you’re a business owner looking to grow online or a student aiming to start your digital career, Shiva brings a rare combination of knowledge, experience, and mentorship to guide your path.

He continues to evolve with the ever-changing digital landscape, proving that with the right mindset and a willingness to learn, anyone can shape a successful and meaningful career in the digital world.