On page SEO

What is SEO? (Unique Version)

SEO, or Search Engine Optimization, is all about improving your website so that it shows up higher in search results when people look for something online.
When your SEO is strong, your website can attract more visitors without paying for ads — this is called organic traffic.

Types of SEO (Unique Descriptions)

1. On-Page SEO
   Focuses on improving things inside your website, like your content, headings, images, and keywords.
   
2. Off-Page SEO
   This is about building trust by having other websites mention or link to yours, which tells search engines your site is valuable.
   
3. Technical SEO
   Covers the technical setup of your site, such as page speed, mobile-friendliness, and how easily search engines can access your pages.
   
4. Local SEO
   Helps your business show up when people search for services in your area, like “best bakery near me.”
   
5. E-commerce SEO
   Aims to improve the visibility of online stores, so that more people find your products in search engines.

What is On-Page SEO?

On-Page SEO is the practice of adjusting the content and structure within your web pages so search engines can clearly understand what your site is about.

 Why is On-Page SEO Important?

• Helps Google know what your content means
• Makes your site easier to use and navigate
• Brings in the right kind of visitors
• Supports your overall digital marketing strategy

What Tasks Are Performed in On-Page SEO?

Here are the most important tasks:

1. Keyword Placement
   
2. Meta Title & Meta Description
   
3. URL Structure
   
4. Headings (H1, H2, etc.)
   
5. Image Optimization
   
6. Internal Linking
   
7. Content Quality
   
8. Mobile-Friendliness
   
9. Page Speed Optimization
   
10. Use of Schema Markup (optional)

How to Perform On-Page SEO (Step-by-Step for Beginners)

1. Do Keyword Research

Find out what people are searching for using free tools like:

• Google Keyword Planner
• Ubersuggest
• AnswerThePublic

Pick 1 main keyword for each page/post.

2. Use Keywords Properly

Place your keyword in:

• Page title
• Meta description
• URL
• First 100 words of content
• Headings (H1, H2)
• Image alt text

3. Write Meta Title and Meta Description

• Meta Title: Clear, under 60 characters, includes main keyword.
• Meta Description: Short summary of the page, under 160 characters, also includes keyword.

Tools: Yoast SEO (for WordPress), Rank Math

4. Use Headings (H1 to H6)

Structure your content using headings:

• H1: Only once (main title)
• H2: Main points
• H3-H6: Subpoints
  

This helps both readers and search engines understand your content.

5. Optimize URLs

Keep URLs:

• Short and clean
• Include keywords
• Use hyphens (-), not underscores (_)

Example: www.example.com/on-page-seo-guide

6. Optimize Images

• Use relevant images
• Add alt text describing the image
• Compress images (use tools like TinyPNG)

7. Add Internal Links

Link to other pages or posts within your website.
Example: From a blog post to your “Contact Us” or another blog.

This helps search engines crawl your site and improves user experience.

8. Make It Mobile-Friendly

Use a responsive design that works on all devices.
Most modern WordPress themes or builders like Elementor or Wix are mobile-optimized.

You can test your site here:
Google Mobile-Friendly Test

9. Improve Page Speed

• Use fast hosting
• Compress images
• Use caching plugins (like WP Rocket)
• Minify CSS/JS (done by plugins or tools)

Test speed: Google PageSpeed Insights

10. Add Schema Markup (Optional)

Use structured data to help Google understand your content better.
Example: FAQ Schema, Review Schema, etc.